Sony is well-known for its innovation in the photographic world, developing many "Japan's first" and "world's first" products. Whatever your video or photographic need, Sony has a camera and lens for everyone. From professional filmmakers, videographers, wildlife photographers to online creators and photography enthusiasts.
Founded in 1946 by Masaru Ibuka and Akio Morita, Sony started its life as Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation). In 1958 Tokyo Tsushin Kogyo K.K. became the now worldwide known Sony Corporation. In 1982 Sony released its first 1/2-inch "Betacam" integrated camera/VTR designed for professional broadcasting, followed by the 8mm camcorder, the CCD-V8, launched in 1985. The now well-known digital single-lens camera α launched in 2006, followed by the introduction of Sony's popular mirrorless cameras.
Sony A7C | Tiny full-frame mirrorless! | First Impressions Test
Sony A7C | Tiny full-frame mirrorless! | First Impressions Test
Amy takes out Sony's new A7C to Bushy Park in Teddington. There, she has a very compact amount of time to see what this new full frame mirrorless camera can do! The A7C is Sony's latest compact Full Frame mirrorless system, donning the FE mount for compatibility with the entire E Mount range of full-frame lenses. For video, it is also capable of 4K UHD up to 30fps as well as FHD up to 120fps.
Review | Sony A1 in Snowdonia
Review | Sony A1 in Snowdonia
We took the Sony Alpha 1 to Snowdonia with Sony Ambassador Terry Donnelly. Terry put the high resolution 50 megapixel sensor of the Sony A1 to the test on the dramatic landscapes of North Wales and photographed birds of prey to demonstrate the bird eye-tracking AF from this flagship camera body.
Review | The Sony A7 V
Review | The Sony A7 V
Ian is here to take a first look at the new Sony A7 V, the highly anticipated successor to one of Sony’s most popular full-frame cameras. Featuring a 33MP partially stacked sensor with integrated AI processing, improved autofocus, and blackout-free shooting at up to 30fps, this camera is built for capturing every moment with speed and precision. Filmmakers will love the enhanced 7.5 stops of stabilisation, full-frame 4K60 video, 4K120 in Super 35, and support for user LUTs, giving maximum creative flexibility.
Review & Comparison | Sony A7 III, A7R IV, & A9 III in Vietnam
Review & Comparison | Sony A7 III, A7R IV, & A9 III in Vietnam
Immerse yourself in Vietnam’s electric energy and captivating beauty as Ian Howorth - our technical specialist - puts three of Sony’s top full-frame cameras to the ultimate test: the A7 III, A7R IV, and A9 III. From bustling street markets to serene countryside vistas, witness vivid colour, rich culture, and high-speed action - perfect conditions to push these cameras to their limits.
Sony ZV-E10 II | Latest Vlogging Camera | Review!
Sony ZV-E10 II | Latest Vlogging Camera | Review!
The Sony ZV-E10 II takes vlogging to the next level. With a 26-megapixel back-illuminated APS-C sensor and access to Sony’s entire lens range, this compact camera is built for high-end vlogging. Powered by the BIONZ XR processing engine, this camera delivers 4K 60p video oversampled from 6K, and you can also fine-tune your video in-camera or import your own LUTs to make your unique style of content.
Review | Is the Sony RX1R III even good?
Review | Is the Sony RX1R III even good?
This premium compact landed with a bang, packing a full-frame 61MP sensor, Sony’s latest BIONZ XR processor, and a super-sharp fixed ZEISS 35mm f2 Sonnar T* lens. But is it all just about big names and flashy specs? Ian, our resident camera nerd, doesn’t think so - there’s a lot more going on here.
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Review | Sony FE 50-150mm f2 G Master Lens
Review | Sony FE 50-150mm f2 G Master Lens
We're in Brighton for an unusually sunny day to put the Sony FE 50 150mm f/2 GM zoom through its paces.
With a fast aperture and a very handy and unique zoom range that screams portraiture, we take to the streets and put our focus on people. With a lens bearing the GM name, it has a lot to live up to, so we also talk about it's construction, handling, and as always, our take on who we think it's for.
Review | Is the Sony FE 100mm F2.8 Macro GM OSS the perfect macro lens?
Review | Is the Sony FE 100mm F2.8 Macro GM OSS the perfect macro lens?
Is there such a thing as the perfect macro lens? Well, Sony may have done just that...Now, some might say nothing is perfect - we thought the 90mm Macro was pretty good - but with 1.4x magnification, updated optics and a GM badge, the 100mm is a major improvement over its predecessor.
